Insights

• Building trust in brands. The ethical imperative

  Trust is low. Risks are increasing Trust in institutions, businesses, brands, and media is at an all-time low. Misinformation and disinformation are significant risks. World leaders gathered at Davos in January 2024 with many pressing concerns…

  Read more

• Brand strategy. Key elements.

  Brand strategy. Making sense of your brand portfolio. Here’s where to start A close friend asked my advice on developing a brand portfolio (products and services) for competitive advantage. I offered them the following advice, and…

  Read more