Insights

• What effective marketing leaders do. Why it matters

  Effective marketing leaders today aren’t hired to run campaigns. They’re there to help deliver business outcomes. That means understanding the numbers, working across functions, and supporting the CEO and leadership team to drive growth, customer profitability,…

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• What top companies do in the first 180 days of a merger (and why it matters)

  First 180 days of a merger The deal is signed. The announcement’s made. Now comes the hard part: making the strategy real – for customers, staff, and the market. This is where many mid-sized firms lose…

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• Where marketing actually delivers in a merger (And why it’s more than just messaging)

  Driving M&A success with marketing Once the deal is signed, all eyes turn to execution. But for many mid-sized businesses, the marketing function is either under-resourced or brought in too late to influence what matters most….

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• Marketing’s role in M&A due diligence: What gets missed when they’re not at the table

  Marketing in M&A due diligence In mid-sized M&A deals, marketing can get involved after the transaction is announced or on Day 1, when brand, customer, and cultural risks have already taken root. That’s a mistake. While…

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