process.

Focus

I zero in on what’s important – the opportunities and priorities – all the elements that you need to develop a clear and effective brand. You will not benefit by chasing every piece of business. I help you to identify and invest in markets that will bring you profitable and long-term business gains.

Create

Strategy is turned into action through a clear program driven by a single-minded idea. Once the strategy is set, then it’s about the creative and implementation process. Ideas are big, fresh and stimulating while remaining true to your objectives and culture.

Engage

Many brand strategies stop short because they lack internal support. Real engagement comes from being part of your team and working closely with your people. The value I bring is in understanding how organisations operate, what it takes for a brand or marketing strategy to gain traction at board, management and staff levels.

Sustain

I build the structures, develop people and recruit staff where needed. First, I determine the required resources, establish roles, responsibilities and reporting, and develop systems to efficiently manage the communication programs. Second, to maintain momentum, I measure progress, tweak activities if necessary to sustain the enthusiasm.

Real engagement comes from being part of your team and operating with your people. Contact Sue today