I zero in on what’s important – the opportunities and priorities – all the elements that you need to develop a clear and effective brand. You will not benefit by chasing every piece of business. I help you to identify and invest in markets that will bring you profitable and long-term business gains.
Strategy is turned into action through a clear program propelled by a single-minded idea. Once the strategy is locked in, then it’s the creative and implementation process. Ideas are big, fresh and stimulating while remaining true to your objectives and culture.
Many brand strategies stop short because they lack internal support. Real engagement comes from being part of your team and operating with your people. The value I bring is knowing how organisations operate, and what it takes for a brand or marketing strategy to gain traction at board, management and staff levels.
I build the structures, develop the people and recruit staff where needed. First, I determine the resources needed, establish the roles, responsibilities and reporting, and develop systems to manage the communication programs efficiently. Second, to maintain momentum, progress is measured, activities are tweaked if necessaryContact Sue today!
Real engagement comes from being part of your team and operating with your people.