bringing brands to life
My interim marketing work
Here is a selection of my interim marketing work, stepping in as an Interim CMO to drive strategy, execution and practical, proven results.
These examples reflect the type of leadership coverage, structure and practical execution businesses often need when momentum has stalled, or teams are stretched. Each engagement is different, but the focus is always on clarity, practical leadership and moving key priorities forward quickly.
My clients needed clarity, momentum and hands-on support to move their marketing forward. Each example highlights what the business required, the approach taken, and the impact delivered — with brands, teams and processes left stronger.
I also support organisations in integrating AI into their marketing to lift productivity and execution quality. You can read more about my approach on the Services page.
Recent interim marketing work
-
Advisory project. Engaged by the Board and CEO for a low cost, high return brand strategy solution. Tailored approach, clear deliverables required. Involved collaborating with leadership and members, researching the segment. A strategy was presented that included a name change, plus a range of GTM initiatives for the in-house team to implement.
Brand strategy | Communications strategy | GTM initiatives | Marketing strategy | Marketing tactics -
Interim Director, Brand Marketing and Communications. Filled a leadership gap to impact long-term strategy. With a track record in professional services and with partnerships, led and inspired a team, provided strategic insights, established systems and processes. Elevated the team’s performance, delivered results.
Brand strategy | Communications strategy | Leadership communications | Team leadership and management | GTM initiatives | Crisis management | Digital and social media strategy | Media management | Marketing systems and processes -
Interim GM Marketing. CEO required an expert to lead the marketing effort and fit seamlessly into the company. be part of the company. Trust, accountability, track record in marketing strategy and implementation, results-focused, were key requirements. Focused on building profile and market share to prepare the business for sale.
Brand strategy | Digital and social media strategy | Sponsorships | App development and deployment | Communications | GTM initiatives | Marketing systems and processes | IM for sale of business team
