AI can\u2019t be ignored, but it must be used wisely<\/a>).<\/p>\nOne final note: the tools I\u2019ve mentioned here are those I\u2019ve come across in my experience to date; they\u2019re examples, not endorsements, and by no means the only tools available. The key is to explore what works best for your business, ask around your networks, and start where AI can add the most value and impact.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The challenge for today\u2019s Marketing teams AI adoption in marketing has surged over the past year. According to McKinsey\u2019s State of AI Report 2024, 65% of businesses now use AI regularly, almost double the number from… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,57],"tags":[],"class_list":["post-421","post","type-post","status-publish","format-standard","hentry","category-ai-adoption","category-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/posts\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":5,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/posts\/421\/revisions"}],"predecessor-version":[{"id":489,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/posts\/421\/revisions\/489"}],"wp:attachment":[{"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/media?parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/categories?post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/tags?post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}