{"id":271,"date":"2024-06-19T12:53:54","date_gmt":"2024-06-19T12:53:54","guid":{"rendered":"http:\/\/blueprint.local\/?page_id=271"},"modified":"2025-02-20T15:36:19","modified_gmt":"2025-02-20T05:36:19","slug":"process","status":"publish","type":"page","link":"https:\/\/blueprintadvisory.com.au\/approach\/process\/","title":{"rendered":"Process"},"content":{"rendered":"

process.<\/h1>\n

Focus<\/h3>\n

I zero in on what\u2019s important – the opportunities and priorities \u2013 all the elements that you need to develop a clear and effective brand. You will not benefit by chasing every piece of business. I help you to identify and invest in markets that will bring you profitable and long-term business gains.<\/p>\n

Create<\/h3>\n

Strategy is turned into action through a clear program driven by a single-minded idea. Once the strategy is set, then it\u2019s about the creative and implementation process. Ideas are big, fresh and stimulating while remaining true to your objectives and culture.<\/p>\n

Engage<\/h3>\n

Many brand strategies stop short because they lack internal support. Real engagement comes from being part of your team and working closely with your people. The value I bring is in understanding how organisations operate, what it takes for a brand or marketing strategy to gain traction at board, management and staff levels.<\/p>\n

Sustain<\/h3>\n

I build the structures, develop people and recruit staff where needed. First, I determine the required resources, establish roles, responsibilities and reporting, and develop systems to efficiently manage the communication programs. Second, to maintain momentum, I measure progress, tweak activities if necessary to sustain the enthusiasm.<\/p>\n","protected":false},"excerpt":{"rendered":"

process. Focus I zero in on what\u2019s important – the opportunities and priorities \u2013 all the elements that you need to develop a clear and effective brand. You will not benefit by chasing every piece of… <\/p>\n","protected":false},"author":1,"featured_media":113,"parent":49,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/pages\/271"}],"collection":[{"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":7,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/pages\/271\/revisions"}],"predecessor-version":[{"id":303,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/pages\/271\/revisions\/303"}],"up":[{"embeddable":true,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/pages\/49"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/media\/113"}],"wp:attachment":[{"href":"https:\/\/blueprintadvisory.com.au\/wp-json\/wp\/v2\/media?parent=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}