WHO: Red Roo Adventures
WHAT: brand strategy and communications for this start-up business
WHY: start-up company
HOW: research, product range determined, brand and marketing elements developed, external communications
The key issues were brand position and communications. Interpret a vision held by a CEO of a start up, articulate it across a range of communications in order to build the business and create a market position.
Research was undertaken of operators in the local market â€“ their offer, the experience, price and staff. This was combined with insights and experience had with overseas operators. A limited range of tours was fixed upon to go to market in the start-up phase.
A brand brief was developed and provided to a designer to create the brand elements. The brand elements where then applied to a range of communications – advertising, vehicles, brochures, and website. Content was written for all communications, ensuring the tone of voice was aligned to the brand essence.
The company is up and running and has attracted support from a range of hotels in the area recommending tours to their clients. Client feedback has been very positive. The brand and its story is now reflecting the vision of its CEO as well as their energy and passion for the business and its offers.