WHO: Knight Frank
WHAT: corporate advertising campaign
WHY: improve and change perceptions of the company
HOW: print advertising campaign and sales call program
Knight Frank, a commercial real estate company, wanted to change market perceptions from merely a transactional company to a full service property company. Communications needed to elevate and differentiate the company’s position – from just deals to relationships.
A print advertising campaign was part of the solution. The campaign featured in a range of business publications. Working in tandem was a sales/call program lead by the sales team.
The company’s profile improved, revenues increased. Agents leveraged the campaign’s theme and key messages and applied these to their individual new business opportunities.