Insights

• Brand strategy. Key elements.

  Brand strategy. Making sense of your brand portfolio. Here’s where to start A close friend asked my advice on developing a brand portfolio (products and services) for competitive advantage. I offered them the following advice, and…

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• Interim CMO: marketing leadership when you need it most

  Fill your marketing leadership gaps and tap into expert guidance for strategic projects. Keep your vision and marketing efforts on track with minimal disruption and maximum results, all while you decide on your long-term needs.

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