Insights
How marketing teams use AI to work smarter and drive growth
The challenge for today’s Marketing teams AI adoption in marketing has surged over the past year. According to McKinsey’s State of AI Report 2024, 65% of businesses now use AI regularly; almost double the number from…
Read moreAI can’t be ignored. But it must be used wisely
AI is no longer a futuristic concept -it’s embedded in marketing, sales, and customer engagement. Mid-sized businesses are under increasing pressure to adopt AI to enhance efficiency, but rushing in without a clear strategy, governance, or…
Read moreHow AI Supports Interim CMOs in Optimising Marketing Strategy
AI enables speed, but leadership ensures impact Interim CMOs are brought into businesses to provide immediate strategic direction, stabilise operations, and drive measurable results—often within a limited timeframe. With mounting pressure to deliver impact quickly, leveraging…
Read moreBuilding trust in brands. The ethical imperative.
Trust is low. Risks are increasing. Trust in institutions, businesses, brands, and media is at an all-time low. Misinformation and disinformation are significant risks. World leaders gathered at Davos in January 2024 with many pressing concerns…
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