Insights
Why marketing must have a seat at the M&A deal table
And what mid-sized firms miss when they don’t bring it in early M&A deals often start with the same playbook: cost savings, growth assumptions, and scale advantages. That’s what makes the numbers work. But cost synergies…
Read moreCost synergies are easy in M&A deals. Growth takes marketing
Cost synergies made easy in M&A deals Most M&A playbooks start with the same moves: cut costs, consolidate systems, restructure teams. And while those levers matter; they’re finite. The real value of a deal comes from…
Read moreCEOs want AI to deliver. how marketing drives adoption that works
How marketing fuels AI adoption for success AI isn’t just dominating leadership conversations – it’s showing up in every corner of the business. From operations to marketing, finance to customer service, teams are asked how they…
Read moreWhy an interim CMO is the smartest hire for your business right now
The challenge: marketing leadership gaps slow business momentum Whether you’re a CEO steering a company through a transition, a founder scaling up, or an investor under pressure to accelerate returns, marketing remains a critical driver of…
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