Insights
What top companies do in the first 180 days of a merger (and why it matters)
First 180 days of a merger The deal is signed. The announcement’s made. Now comes the hard part: making the strategy real – for customers, staff, and the market. This is where many mid-sized firms lose…
Read moreWhere marketing actually delivers in a merger (And why it’s more than just messaging)
Driving M&A success with marketing Once the deal is signed, all eyes turn to execution. But for many mid-sized businesses, the marketing function is either under-resourced or brought in too late to influence what matters most….
Read moreMarketing’s role in M&A due diligence: What gets missed when they’re not at the table
Marketing in M&A due diligence In mid-sized M&A deals, marketing can get involved after the transaction is announced or on Day 1, when brand, customer, and cultural risks have already taken root. That’s a mistake. While…
Read moreWhat marketing adds to M&A due diligence: A quick guide for deal teams
Enhancing M&A due diligence M&A tends to focus on financial, legal, and operational risks. However, M&A deals also carry commercial risks: brand confusion, client attrition, cultural mismatch, and inconsistent communications. These risks don’t show up on…
Read more
