Insights

• Building trust in brands. The ethical imperative.

  Trust  is low. Risks are increasing. Trust in institutions, businesses, brands, and media is at an all-time low. Misinformation and disinformation are significant risks. World leaders gathered at Davos in January 2024 with many pressing concerns…

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• Brand strategy. Key elements.

  Making sense of your brand portfolio? Here’s where to start. A close friend asked my advice on developing a brand portfolio (products and services) for competitive advantage. I offered them the following advice, and I’m sharing…

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• Interim marketing solution. When and why?

  Fill your marketing leadership gaps and tap into expert guidance for strategic projects. Keep your vision and marketing efforts on track with minimal disruption and maximum results, all while you decide on your long-term needs.

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