Interim marketing manager engaged to supplement skills in existing team and support the CEO in creating a new business and marketing strategy for sign-off by the board. Scoped and project managed an upgrade to the website.
Brand strategy | Brand and marketing management | Client acquisition and retention initiatives | Communications strategy | Digital strategy | GTM campaigns | Leadership | Stakeholder engagement | Team leadership and management
A defined project – brand strategy. An accounting partnership sought expert advice on their brand – its connection to clients, partners and staff, and its future appeal and promise to new clients. Client and staff listening was undertaken, together with a competitor analysis. From this a revised brand story, core values, brand promise was developed. A more modernised visual brand was also created across documents, client and corporate communications, digital, signage and more.
Brand strategy | Client listening | Communications strategy | Digital strategy | Internal communications | Marketing strategy | Marketing tactics | Stakeholder engagement | Supplier and partner management
