I have worked in-house at large international corporates leading Marketing and teams responsible for strategy and supporting initiatives from brand, new business development, client retention and growth, communications, client engagement and experience, sponsorships, to GTM campaigns.
My advisory and interim work is all about executing on strategy and programs. Clients don’t receive reports on what and how. They experience programs and ideas in action and results.
Marketing. What it takes to make things happen.
It starts with a vision and commitment from leadership to bring the vision via the brand to life. Marketing activities require sound planning taking into consideration their purpose, the experience and impact with consumers and partners,…+ Read more
Conversation with Sue.
What motivated you to start Blueprint Advisory? For years I have been working within organisations creating their marketing teams, building their brands, motivating staff, establishing systems and processes and executing on campaigns. I was successful at…+ Read more