Case Study

Showing a different face

WHO: Knight Frank

WHAT: corporate advertising campaign

WHY: improve and change perceptions of the company

HOW: print advertising campaign and sales call program


Challenge

Knight Frank, a commercial real estate company, wanted to change market perceptions from merely a transactional company to a full service property company. Communications needed to elevate and differentiate the company’s position – from just deals to relationships.

Solution

A print advertising campaign was part of the solution. The campaign featured in a range of business publications. Working in tandem was a sales/call program lead by the sales team.

Results

The company’s profile improved, revenues increased. Agents leveraged the campaign’s theme and key messages and applied these to their individual new business opportunities.